YouTube Announces YouTube TV, A New Live TV Streaming Service
YouTube TV has been rumored for years, and it’s finally here, the company announced today. The service launches in the next couple months in select markets in the U.S. It will cost $35/month with no contract. That $35 will get you access to a suite of stations, including ABC, NBC, CBS, Fox, ESPN, CW, Disney, CNBC, USA, NatGeo, and others. YouTube TV will also include YouTube Red’s 28 original series. The service will include unlimited cloud DVR space, which is nice.
In a small footnote, YouTube also announced something incredible: People are watching 1 Billion hours of YouTube per day. That is an insane number.
What This Means for Marketers and Advertisers
Even though YouTube TV is a paid service, it will still be ad-supported (just like regular TV). Running effective ads on YouTube TV is going to become an essential part of any marketing strategy. What is appealing about running ads on YouTube TV is that you’ll be able to be much more targeted than you can on TV, with much smaller budgets. Imagine running a sport apparel startup, and now being able to run ads during live NFL or NBA games? It’s going to be fantastic, so get ready! As Zuckerberg recently stated, video content is the future. YouTube obviously agrees.