Disney and ABC have announced a partnership with Snapchat to create original content for the social platform, beginning in January. This marks the first instance of an official partnership for original content creation on Snapchat. The initial series will be called “Watch Party: The Bachelor”, a complement to ABC’s popular franchise that will kick off on January 3. Financial terms of the deal have not been disclosed.
The original programming will feature comedians, celebrities, super fans, and former show alumni discussing the latest episodes. There will be 10 Snapchat episodes and one Live Story.
Future shows based on other Disney/ABC properties will roll out later in the year. Earlier this year they collaborated on a live story for the Oscars, which performed extremely well.