New Data Shows Instagram Stories’ Incredible Growth
Delmondo, a social media analytics firm, released new data around Instagram and Snapchat Stories. Instagram Stories now has 250 million daily active users, up from 200 million in April.
During the month of June, Snapchat Stories (according to Delmondo) saw a decline of 50 percent in average unique views per story from the same period in 2016. Delmondo analyzed 50,000 Snapchat Stories from brands, influencers, and publishers to acquire this data.
Things are still looking up for Snapchat, though. They are playing the long game, and pushing original content. Just this week they announced a $100 Million deal with Time Warner for a 2 year partnership centered around HBO and Turner content. Time Warner is committing to creating around 10 original shows for Snap.
As we’ve also recently reported, Snapchat’s “audience exclusivity” is still very real, with about 46% of Snapchat’s daily users not using Instagram on a given day.
All that being said, Instagram Stories is obviously growing incredibly fast and should be a focus for all social media marketers. Instagram also just added a new feature to Stories. Now, when creating Live video on Instagram Stories, you’ll have the option to share it on your story for 24 hours, instead of just letting it disappear immediately.
If you’re not running Instagram Stories ads right now, you should be.