Instagram is testing a new ad feature to help improve its platform and ad ROI. Take a look at the screenshots below.
That prompt at the top is the first thing you see. It says “Personalize What You See”, followed by “Quickly compare what you see on Instagram to help us know what you like.”
When you click that Get Started button, you see a series of ad comparisons where you are required to click on the one that appeals to you the most. Here are some examples:
Then after you finish indicating which ads you like better, you see one final screen:
A simple message stating “We’ll use your responses to help improve Instagram”.