Snap Inc. announced plans today to open a new office in Shenzhen, China. The new office will focus on engineering and development of Snap’s Spectacles glasses.
This is an interesting move, since Snapchat is currently banned in China. It could be an extremely lucrative long-term strategy though. By getting a foothold in China, Snap will be able to see first-hand what technological advancements are being made there, and how the country with the world’s largest population evolves when it comes to social media.
Also, two of Snap’s largest investors are Alibaba and Tencent, who are both based in China.