Snapchat Ad Dimensions, Formats, and Specifications

Snapchat Ads Specs

Below are the specifications for Snapchat ads. If this is something you’re interested in running for your company or brand, first read our piece on Snapchat advertising costs and our piece on Snapchat CPMs. Also, feel free to contact us if you want to have us run an incredible campaign for you  :).

Here are the specifications…

Assets Required for Snapchat Ads:

  • Maximum ad length: 10 seconds (4-7 seconds is recommended)
  • Maximum file size: 32 MB
  • Asset dimensions: 1080 x 1920 (image must use the entire canvas)
  • 150px margin on top and bottom, 64px margin on each side
  • Resolution: 9:16 aspect ratio
  • File type: .mp4 or .mov file
  • Video code: H.264 encoded
  • Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
  • Note: Ads served via Snapchat API. Contact us for more information.

Snapchat Ads Restrictions:

  • Snap Ads are not allowed to have borders of any kind
  • Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
  • CTAs involving sharing or screen shots are prohibited
  • Silent or still Snap Video Ads are restricted (i.e. must include sound)
  • Overly-complicated URLs are not allowed
  • Use of Snapchat branding is prohibited
  • Content must be approved for audience ages 13 and up
  • Snap Ad creative must vary if running multiple ads

Execution Timeline for Snap Ads:

  • For approved Snapchat advertisers, turnaround time from campaign inception to launch is 2-3 days

Contact us today to talk creative Snapchat Ad campaigns!

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