Snapchat Signs Deal With Oracle to Arm Marketers With More Intelligence

Snapchat just announced that they formed a partnership with Oracle Data Cloud. This new partnership will allow Snapchat advertisers to use third-party data about what users buy offline to target ads on Snapchat. This will be rolling out over the next month or two.

The data provided by Oracle is incredibly powerful. It includes over 100 different consumer demographics (i.e. “consumer tech shopper”, “cosmetics shopper”, etc.). This is a boon for Snapchat advertisers.

So, very soon, expect to much more targeted ads in between your selfies  :).