Snapchat Statistics – Updated 2017

Snapchat Statistics – Updated April 2017

Snapchat is growing fast! Below are all the key statistics you need to know about the social platform.

  • Monthly active users: Around 350 Million
  • Daily active users: Around 185 Million
  • Number of daily video views: Around 14 Billion (with a B!)
  • Average time spent per user each day on Snapchat: About 28 minutes
  • Percentage of daily reach to 18-34 year olds in the U.S.: 45%
  • Amount of time users interact with Snap Ads: Over 30 seconds on average
  • 80% of Snapchat users use the app at a restaurant
  • 66% of users use the app while shopping
  • 50% use the app at gyms
  • 49% at airports

We will continuously update this piece and add relevant information as we get it. Are you ready to start a Snapchat advertising campaign? Contact us today!

 

*All statistics are approximate.

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