Snap Ads for App Downloads

How to Utilize Snapchat Advertising to Drive App Downloads

When it comes to social advertising, we at Wallaroo Media are constantly looking for what we call “arbitrage opportunities”. These are opportunities where ad rates are lower and ROI is higher than typical market metrics. As such, we are recommending Snap Ads for app downloads right now. The market has not caught up to the opportunity.

In an effort to keep with with Facebook app install ad campaigns, Snapchat is making a big push with their Snap Ads to app install offerings. The first public data was discovered on the Acorns app (who was one of our clients – view our amazing work for them here). Take a look at the screenshot below of their ad, and read on to learn more about the results.

acorns app snap ad

Acorns App Snap Ad

Acorns gained a ton of early traction through Facebook Ads and Twitter Ads. We actually helped them run highly targeted download campaigns on those platforms. Late last year, Acorns wanted to test Snap Ads for their app downloads. According to Acorn’s Chief Commercial Officer, the Snap Ad campaigns actually had 40% higher install rates than those on Facebook. This is an astronomically high number, since the Facebook Ads were already performing superbly. Acorns said that the CPI was a little higher on Snapchat than on Facebook, but that it made up for the higher cost with a greater download rate.

Fullscreen, a video-streaming service, said that Snapchat targeting reduced its cost per installation by 25% because it meant more installations on the same amount of ad spending.

As mobile ad advertising continues to grow, app installs will continue to be a large piece of that pie (Business Insider reported that 25% of mobile ad revenue is from app campaigns).

As we get more data and case studies, we will continue to update this post.

cookie jam app snapchat ad example

Cookie Jam app Snap Ad

 

 

 

snap ads app downloads

Snap Ads for App Downloads Case Study

WhatsApp Launches “Status”, A Snapchat Clone

Facebook Copies Snapchat Yet Again…

Facebook owns WhatsApp, the popular messaging app that has 1.2 Billion monthly users around the world who send over 60 Billion messages every day. Crazy numbers. Anyway, WhatsApp just launched “Status“, which is a blatant Snapchat clone (see a timeline of Facebook’s Snapchat clones here).

WhatsApp embedded their new Status feature as a tab in their app. Users can now share decorated photos, videos, or GIFs that disappear after 24 hours. This is obviously another stab at Snapchat, showing that Facebook wants to do everything it can to stave off Snap’s growth.

What Does This Mean For You?

Regardless of your thoughts on Facebook’s copycat strategy, this potentially opens up a new social advertising opportunity for marketers. We believe that companies will soon be able to run ads in between “Statuses” just as we can now run Snap Ads in between Snapchat Stories. Instagram Stories ads will be coming very soon as well. So, stay on top of it. New advertising platforms always provide the best arbitrage opportunities for greater ROI on ad spend.

whatsapp status - snapchat clone