Why You Should Be Running Instagram Stories Ads

Instagram Stories Are Exploding, And You Need to Be Advertising On Them

Instagram Stories is growing extremely fast, like hockey stick fast. They recently announced that they have 250 Million daily users. The company just announced the ability to run ads inside of Instagram Stories. Here are the details…

To start, the ads are unclickable. You can do 5-second image ads and 15-second video ads. As a business, you will get analytics on reach, impressions, replies, and exits. These will be viewable in the Insights section of the business profile.

Instagram Stories ad example

Currently, Instagram Stories ads will be sold on a CPM basis, and priced via auction. Also, at launch, the ads will not have the ability to click through to a website. That will be introduced in the near future, according to Instagram’s VP of Business James Quarles.

As a user, the following is nice: we won’t see ads until you start cycling through multiple stories from friends.

As we get more information about new Instagram Stories Ad formats and details, we will update this post. If you’re interested in an ad campaign, contact us today!

New Instagram Ads Feature

Instagram is testing a new ad feature to help improve its platform and ad ROI. Take a look at the screenshots below.

instagram ad test

That prompt at the top is the first thing you see. It says “Personalize What You See”, followed by “Quickly compare what you see on Instagram to help us know what you like.”

When you click that Get Started button, you see a series of ad comparisons where you are required to click on the one that appeals to you the most. Here are some examples:

instagram ad example

instagram ads testing

new instagram ads test

Then after you finish indicating which ads you like better, you see one final screen:

instagram thank you page

A simple message stating “We’ll use your responses to help improve Instagram”.

It will be interesting to see how the ads change going forward? Need help running your own Instagram ad campaigns? Contact us today!