Instagram today launched Polls as a part of Instagram Stories, and it’s a huge new feature. Instagram also enabled the ability to port stories from Instagram over to your Facebook page.
You may have heard of Polly, which is an app that recently became popular (over 20 million users) by tacking on a polling feature to Snapchat. Instagram (and its parent-company Facebook) obviously noticed this (as they commonly do) and made its own polling function available to its 250 million Instagram Stories users (Instagram has 800 million active users in total).
Just like adding a location or a weather sticker, you can add a two-answer poll on top of your Stories that friends can answer with a tap (voting is anonymous).
Instagram lets you write your own question with any two answers you want. Friends will see results as soon as they answer, and you’ll find who voted for what in your Stories view count page. We assume that the next iteration of this feature will be multiple-choice answers.
If you run an ecommerce brand, this feature can be huge for your business. Stories tend to have high view counts but low engagement. Adding polls to your Stories strategy will increase engagement substantially. Let’s say you run a fashion company – adding polls related to things like ‘Who wore it best?’, ‘This or That?’, ‘Fave Dress for Fall?’, etc. will not only increase your following and engagement, but also your sales.
As for Facebook Stories, Instagram now has the option to syndicate your Instagram Stories to Facebook Stories for US users. “You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” a Facebook spokesperson told TechCrunch.
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