How to Use Snapchat Geofilters to Sponsor Local Events (Even Ones You Don’t Attend) – a.k.a. “Snaphacking”

Updated: January 25, 2017.

In this week’s “Hack of the Week”, I’m going to teach you a quick and easy (but very effective) local marketing tactic we’ve been using lately. I like to call it “Snaphacking”, and here’s how you do it…

  1. Identify the event you want to sponsor. One thing we’ve been doing as Wallaroo lately is sponsoring events of marketing/social media conferences that we’re not even attending. But by doing this, we still have a fun little presence at the event when people pull out Snapchat and see our filter as one of the options for their pictures. For your business, you could sponsor a local event like a high school/college graduation, weddings, sports games, anything. Be creative too! If you’re a local company that can provide some sort of deal to Snapchatters, then you should definitely do so.
  2. Create your Snapchat geofilter. It’s pretty easy. First, go to https://www.snapchat.com/geofilters and click the yellow Create Now button.
  3. Once you do that, it will take you to this screen:

geo-tips

This is just a screen with important tips. You NEED to follow these guidelines or your filter will not be approved.

4. After that you will see this screen:geo-2

This is where you will do four things (in no particular order):

  • Upload your geofilter
  • Fill out your personal info (below the geofilter)
  • Enter the address near the area you want to sponsor
  • Draw the exact area that you want to sponsor. More on that next…

5. Drawing the exact area you want to sponsor is easy. You just click 4 times to create a quadrilateral of some kind. Snapchat will charge you based on the size of this shape and the duration of your sponsorship, so keep that in mind. It will look like this:

geo-draw-3

6. Once you do that, scroll down and click Submit. Then you have to wait for Snapchat to manually review your geofilter, and you’ll get an email once it’s approved.

UPDATE: Snapchat now provides analytics on geofilters! Usually it takes a day or so to see the data. If you go to https://geofilters.snapchat.com/metrics you will see a dashboard like the screenshot below (if you’ve done a filter).

Screen Shot 2016-05-26 at 9.13.50 AM

Everyone should give “Snaphacking” a try! The cost can be really cheap (as low as $5). And the results can be really, really good. If you have any more questions, please feel free to tweet me! Good luck!

Update: Snapchat CPMs are the best we’ve seen on any social platform. It’s tough to get an official average because costs vary depending on location, but we’ve seen CPMs as low as 20 cents!

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