Acorns Case Study - Wallaroo Media

ACORNS

APP DOWNLOADS & BRAND AWARENESS

Social media advertising/management + Content marketing + PR + SEO

Would you download an app that automatically invests your spare change into the stock market, by rounding up every purchase you make on your card to the nearest dollar? Of course you would! These extra pennies are more than just cents, but they make a financial investment that makes sense.

CLIENT GOAL

OUR APPROACH

THE RESULTS

Acorns came to us pre-launch for help in growing their business through social media. They wanted to get the word out about their new app which helped users invest their extra change in the stock market.

How did we get the word out about this app?

Facebook & Twitter advertising, content marketing, PR, and SEO. For this case study, we will focus on the social advertising aspect of our work.

Using Facebook and Twitter’s targeting capabilities we were able to target the exact audience we were looking for and get the conversation about acorns started through social advertising.

The results speak for themselves and show the power of social media: Acorns took the position of the #1 Financial app in the US for nearly a week (and stayed in the top 5 for several months!) and gained great exposure, traction, and loyal customers.

CLIENT GOAL

Acorns came to us pre-launch for help in growing their business through social media. They wanted to get the word out about their new app which helped users invest their extra change in the stock market.

OUR APPROACH

How did we get the word out about this app?

Facebook & Twitter advertising, content marketing, PR, and SEO. For this case study, we will focus on the social advertising aspect of our work.

Using Facebook and Twitter’s targeting capabilities we were able to target the exact audience we were looking for and get the conversation about acorns started through social advertising.

THE RESULTS
The results speak for themselves and show the power of social media: Acorns took the position of the #1 Financial app in the US for nearly a week (and stayed in the top 5 for several months!) and gained great exposure, traction, and loyal customers.
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THE RESULTS

The results were nuts! Or should we say, Acorns :).

Due to Acorns’ success, Facebook and Twitter did their OWN case studies on these campaigns to showcase the power of Social Advertising and our work for Acorns. Mashable even named Acorns the #1 App of The Year in 2014. When it comes to Acorns, it really is the pennies that count and when it comes to marketing, you’d be nuts not to use social media. It just makes cents.

How can we invest in your business?

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