Facebook’s VP of Product Adam Mosseri shared today the following quote at an event:
“We believe that video is the paradigm shift, as large as the shift to mobile…We’re trying to figure out how to support that.”
Facebook is going all in on video. They recently started pushing vertical video. They debuted “Watch“, a tab that houses video content in the Newsfeed. They are testing 4K video uploads. This all makes sense, too. Take a look at the data:
- Cisco predicts that by 2020, 75% of the world’s mobile data traffic will be video
- Daily watch time of Facebook Live broadcasts have quadrupled in the last year
- Time spent watching video on Instagram has increased 80%
- Social video content is 3X more likely to help people feel connected to friends and family
From an advertising perspective, video content is more engaging and converts at a higher rate.
In short, if you don’t have a video strategy, you need one ASAP.