PACKAGE 1
Google Analytics and Webmaster Tools set up
robots.txt + sitemap + schema implementation
Basic keyword research
On-site optimization (meta tags / alt-text / H1s / URLs / internal link / content)
Link harvesting off existing brand mentions
PACKAGE 2
Includes Package 1
Advanced keyword research
Content marketing strategy consulting
Broken link building
PACKAGE 3
Includes Packages 1 & 2
Content creation
Content marketing
Niche community/group marketing (G+, LI, Reddit, forums, industry blogs)
Link building to content