Search engine optimization (SEO) is a crucial component of all online marketing strategies. Unfortunately, SEO can have a bad reputation at times. This is largely due to the fact that many SEO companies employ “black hat” (unethical) tactics. At Wallaroo Media, all of our efforts are completely “white hat” and within the confines of Google’s regulations. Our goal is not to game the system and get you banned down the road. Our goal is to create a solid foundation that positions your website ahead of its competitors for years to come.