Women's Health App - Wallaroo Media

WOMEN’S HEALTH APP

ZERO TO AWESOME IN THREE MONTHS

PR + Content + SEO + Design + Social Media Management and Advertising

Making healthy changes doesn’t have to be hard! At least, that’s our new client’s motto. A small mobile app with lofty goals, our client first approached us to help them focus on building a healthy community of women through daily health challenges.

After teaming up with us, this app is now making waves in womens’ health!

CLIENT GOAL

OUR APPROACH

THE RESULTS

Accelerate app growth from 0 to 10,000 downloads, generate and encourage brand engagement on social media, and drive more effective use of website by utilizing SEO techniques.

After creating a strategy around our clients goals, our team created, designed, and implemented ad campaigns, optimized social platforms, created landing pages, and began outreach for influencer posting.

Total Android and iOS downloads by January 1: 16,732Loyal Active Users by January 1: 8,921

CLIENT GOAL

Accelerate app growth from 0 to 10,000 downloads, generate and encourage brand engagement on social media, and drive more effective use of website by utilizing SEO techniques.

OUR APPROACH

After creating a strategy around our clients goals, our team created, designed, and implemented ad campaigns, optimized social platforms, created landing pages, and began outreach for influencer posting.

THE RESULTS
Total Android and iOS downloads by January 1: 16,732Loyal Active Users by January 1: 8,921

CLIENT GOAL

Brand new and fresh out of the gate, our clients had high hopes with high goals to match. With excitement and anticipation, the Wallaroo team was more than prepared to beat the benchmarks.

  • Accelerate app growth by earning 10,000 app downloads by year end (approximately 3 months from their start date)
  • Generate and encourage larger brand engagement through the online community across all major social platforms
  • Drive more effective use of website by utilizing SEO techniques to build website authority and improve organic search results
OUR APPROACH

After setting goals and strategizing, we implemented our campaign centered around the client’s goals:

  • To accelerate app growth and earn 10,000 mobile app downloads by year end, we launched social media ad campaigns on Facebook. Instagram and Google Adwords. Each campaign was optimized and managed weekly.
  • Through social platform optimization and daily management and posting, we generated a larger following and larger brand engagement on social media.
  • Our team created and programmed multiple landing pages to build website authority and improve organic search results.


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THE RESULTS

16,732 Total Android and iOS downloads by January 1

13,412 Downloads since January 1

8,921 Loyal Active Users by January 1

1,453 Total followers on Instagram by January 1 within three months with zero followers

15,000 + Monthly, Daily, and Weekly Active Users since start of project to February 7