May 28, 2015

An Introduction to PPC: A Comprehensive “How To” Guide

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]PPC…it’s a common term in the digital world these days, and many people have at least a good enough understanding to […]
August 12, 2015
local needs PPC too

Local Needs PPC Too

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]We all know there are a number of benefits to pay-per-click advertising: your business is easily found, you connect with people […]
March 7, 2017

New Google Adwords Label is More Hidden Than Ever

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”] The Line Between Paid & Organic Search Disappears… Just a couple weeks ago Google made another change to their “Ad” […]
May 3, 2017

Google Rolls Out “Similar Audiences” for Search & Shopping Ads

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”] Similar Audiences for Search Gives Advertisers Powerful New Targeting Capabilities Google just rolled out Similar Audiences for Search and Customer […]
March 26, 2018

Why Google Ads Should Be an Essential Part of Your Paid Ads Strategy

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]AdWords, also known as paid search, is more important to your company’s paid social ads strategy than ever before. Why? Because […]
March 27, 2018

7 Optimizations for Your Google Ads Search Campaign

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]Optimizing your AdWords campaigns might seem complex and daunting. If you’re new to AdWords, it can take a lot of time […]
August 8, 2018

What is a Google Ads Smart Display Campaign?

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]Google Ads, formerly known as Google AdWords, recently launched beta testing for its new Smart Display campaigns. But what is this […]
August 16, 2018

5 Easy Ways to Optimize Your Google Ads Smart Display Campaign

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]Google Ads launched beta testing for its new Smart Display campaigns earlier this year. While advertisers may be shy to use […]