Industry Insights
How to Tell If an Agency’s AI Claims Are Real (Shopify Brands)
You can tell whether an agency’s AI claims are real by asking three questions: which specific tasks their AI performs,…
Blog
Insights for Growth
AI Commerce Architecture strategies for Shopify brands doing $1M–$30M+ in competitive, discovery-driven categories.
Blog Post
AI
What Changed for Shopify Brands in Summer 2026: AI Overviews, Agentic Checkout, and Where the Clicks Went
AI Overviews now sit on half of searches, Google published its AI playbook, and agents can complete checkout. What actually…
AI
Agentic Commerce Is Here – How to Get the LLMs to Recommend Your Brand
Now is the time to optimize your brand for ChatGPT, Claude, and Gemini.
Blog Post
AI
Meta’s GEM: The Biggest Shift in Facebook & Instagram Advertising Since the Pixel
Meta’s GEM: The Biggest Shift in Facebook & Instagram Advertising Since the Pixel Everything you need to know about Meta’s…
Ecommerce
Why E-Commerce Brands That Aren’t Using AI Are Already Behind (2026)
Why E-Commerce Brands That Aren’t Using AI Are Already Behind (2026) 84% of e-commerce businesses are integrating AI. Here’s why…
Ecommerce
The X Algorithm Explained: How the “For You” Feed Actually Works [Jan 2026]
The X Algorithm Explained: How the “For You” Feed Actually Works [Jan 2026] X (formerly Twitter) has officially open-sourced the…
Ecommerce
The Complete Guide to Advertising with ChatGPT Ads: Strategy, Formats, Budgets, & More
The Complete Guide to Advertising with ChatGPT Ads: Strategy, Formats, Budgets, & More OpenAI just dropped a bomb on the…
Ecommerce
ChatGPT Is Now Serving Ads: What Marketers Need to Know
ChatGPT Is Now Serving Ads: What Marketers Need to Know A new era of AI-powered advertising has arrived. Here’s how…
Ecommerce
Agentic Shopping is Here: What Google and Shopify’s Universal Commerce Protocol Means for E-Commerce Brands
Agentic Shopping is Here: What Google and Shopify’s Universal Commerce Protocol Means for E-Commerce Brands Google and Shopify have launched…
Ecommerce
Tracking Market Share of Each LLM & What it Means…
ChatGPT Lost 22 Points of Market Share in 12 Months. Here’s Why That’s Not the Real Story. SimilarWeb just dropped…
Ecommerce
Why Your eCommerce Brand Needs to Optimize for LLM Answers
Here’s what I’ve been noticing lately: people aren’t shopping the way they used to. Like, at all. Instead of typing…
Industry Insights
How to Rank in ChatGPT – According to ChatGPT Itself
How to Rank in ChatGPT I super-prompted ChatGPT to tell me how its ranking algorithm works… Last updated: October 28,…
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