Called To Surf

Social media advertising + Website development

Called To Surf

Social media advertising + Website development

Called To Surf

Social Media Advertising + Website Development

Is there anything more intimidating than the most popular local clothing store asking you to get them more sales than they’ve ever had? Yes. Sharks and public speaking. But this task was right up there!

Is there anything more intimidating than the most popular local clothing store asking you to get them more sales than they’ve ever had? Yes. Sharks and public speaking. But this task was right up there!

Is there anything more intimidating than the most popular local clothing store asking you to get them more sales than they’ve ever had? Yes. Sharks and public speaking. But this task was right up there!

Client Goal


Called to Surf happens to be a local favorite, so our ads had to be well-designed and live up to the reputation. We knew the items Called to Surf was known for selling, but we had to keep up with their ever-expanding and updated inventory.

We had to launch ads weekly, and pull ads of items that could sell out in a matter of days. This inventory included swimsuits and summer dresses that had to sell all year long. We received all the assets and created ads with one goal in mind:

Generate online sales for boutique inventory updated weekly and increase sales of off-season clothing items.

Our Approach


Successful marketing calls for a successful website, so we first set up their online store. After that, we implemented our marketing and advertising strategy for Called to Surf in the following steps:

  • Brainstorm and strategize visually appealing designs that are cohesive with the Called to Surf brand.
  • Active communication with client and photographer about new inventory.
  • Create custom lookalike audiences using Called to Surf customer email list.
  • Implement advertising management on Facebook and Instagram weekly. This includes refreshing ad images and corresponding copy.

Ad Campaigns


For the Called to Surf ad campaigns we focused on rotating images weekly, using carousels and direct-to-product links, and optimizing ads for online purchases.

We used customer email list audiences for targeting. We uploaded and managed ads weekly. This included changing copy and changing images once inventory sold out or when new inventory was added to the online store.

Client Goal


Called to Surf happens to be a local favorite, so our ads had to be well-designed and live up to the reputation. We knew the items Called to Surf was known for selling, but we had to keep up with their ever-expanding and updated inventory.

We had to launch ads weekly, and pull ads of items that could sell out in a matter of days. This inventory included swimsuits and summer dresses that had to sell all year long. We received all the assets and created ads with one goal in mind:

Generate online sales for boutique inventory updated weekly and increase sales of off-season clothing items.

Our Approach


Successful marketing calls for a successful website, so we first set up their online store. After that, we implemented our marketing and advertising strategy for Called to Surf in the following steps:

  • Brainstorm and strategize visually appealing designs that are cohesive with the Called to Surf brand.
  • Active communication with client and photographer about new inventory.
  • Create custom lookalike audiences using Called to Surf customer email list.
  • Implement advertising management on Facebook and Instagram weekly. This includes refreshing ad images and corresponding copy.

Ad Campaigns


For the Called to Surf ad campaigns we focused on rotating images weekly, using carousels and direct-to-product links, and optimizing ads for online purchases.

We used customer email list audiences for targeting. We uploaded and managed ads weekly. This included changing copy and changing images once inventory sold out or when new inventory was added to the online store.

Client Goal


Called to Surf happens to be a local favorite, so our ads had to be well-designed and live up to the reputation. We knew the items Called to Surf was known for selling, but we had to keep up with their ever-expanding and updated inventory.

We had to launch ads weekly, and pull ads of items that could sell out in a matter of days. This inventory included swimsuits and summer dresses that had to sell all year long. We received all the assets and created ads with one goal in mind:

Generate online sales for boutique inventory updated weekly and increase sales of off-season clothing items.

Our Approach


Successful marketing calls for a successful website, so we first set up their online store. After that, we implemented our marketing and advertising strategy for Called to Surf in the following steps:

  • Brainstorm and strategize visually appealing designs that are cohesive with the Called to Surf brand.
  • Active communication with client and photographer about new inventory.
  • Create custom lookalike audiences using Called to Surf customer email list.
  • Implement advertising management on Facebook and Instagram weekly. This includes refreshing ad images and corresponding copy.

Ad Campaigns


For the Called to Surf ad campaigns we focused on rotating images weekly, using carousels and direct-to-product links, and optimizing ads for online purchases.

We used customer email list audiences for targeting. We uploaded and managed ads weekly. This included changing copy and changing images once inventory sold out or when new inventory was added to the online store.

Revenue Growth

After managing all of Called to Surf’s marketing and advertising, we grew their online store revenue to 4x more than what they earned in 2015 from in-store purchases.

Revenue Growth

After managing all of Called to Surf’s marketing and advertising, we grew their online store revenue to 4x more than what they earned in 2015 from in-store purchases.

Revenue Growth

After managing all of Called to Surf’s marketing and advertising, we grew their online store revenue to 4x more than what they earned in 2015 from in-store purchases.

The Results

Those numbers are real. Called to Surf hired us in the beginning of January 2016. They had a six figure year in online sales in 2015. They were happy. But they wanted more. And we delivered. Their sales grew over 400% in 2016!

The Results

Those numbers are real. Called to Surf hired us in the beginning of January 2016. They had a six figure year in online sales in 2015. They were happy. But they wanted more. And we delivered. Their sales grew over 400% in 2016!

Results

Those numbers are real. Called to Surf hired us in the beginning of January 2016. They had a six figure year in online sales in 2015. They were happy. But they wanted more. And we delivered. Their sales grew over 400% in 2016!

Don’t get caught in the riptide of lost revenue. Let us be your lifeguard!


Don’t get caught in the riptide of lost revenue. Let us be your lifeguard!


Don’t get caught in the riptide of lost revenue. Let us be your lifeguard!