Case Study
IKEA
Who is IKEA?
For nearly 80 years, IKEA has been innovating the way that people shop for home furnishings. One of the core values that drives the Swedish company is “Democratic Design”, an ideology that aims to make products that hit the sweet spot between design, function, quality, sustainability, and price. Buying materials in bulk and designing everything to ship in as space-saving a manner as possible (hello, flat boxes!) keep IKEA’s production costs down, and these savings are passed right on to the customers.
The vision of IKEA founder Ingvar Kamprad has proven its worth, with IKEA stores now in over 50 countries, generating over $40 billion in revenue in 2019. This vision continues to look towards a future of innovation and growth, with goals to use 100% renewable energy and gather materials such as cotton and wood from more sustainable sources.
So what does a company this prominent gain from partnering with an agency like Wallaroo? We’re glad you asked.
What did they want to achieve with Wallaroo?
IKEA partnered with Wallaroo in 2019, looking to establish an online foothold in Dubai for their brand. The company had three physical locations in the city and a new social media account set up for the area. They wanted online awareness and increased follower numbers to help boost in-store traffic and sales overall. Wallaroo helped build strategies for both paid and organic advertising and used assets provided by IKEA to create the ads to be used in the campaigns.
What results did they see?
Within just a few short months, ads and organic posts had generated millions of impressions across all platforms. The social media accounts saw a dramatic jump in followers and engagement as well. These metrics were important in measuring the effects of Wallaroo’s combined efforts with IKEA, but they were not the only goal. IKEA’s stores in Dubai all saw an uptick in sales as a result of the effort to establish a meaningful social media presence in the area, and we are grateful to have been trusted to assist in IKEA’s growth into such a unique region.
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