Because our client had never used AdWords before, they were nervous about jumping into the platform. Ready for the challenge, the Wallaroo team was more than prepared to wow our client, who had the following goals:

• Increase brand awareness by reaching as many potential users as possible while staying within their budget.
• Generate a total of 2,000 new leads across all paid ad platforms, including Twitter, Facebook, and AdWords.

We knew that competing with big names in the highly-saturated investment market wasn’t going to work. Our client didn’t have the AdWords budget to compete with bigger brands, so we knew we’d have to come at this campaign from an entirely new angle. However, we like challenges and we knew that highlighting the niche aspect of our clients investing platform could really make their company stand out.

After setting goals and strategizing, we implemented our campaigns centered around the client’s goals:

• To generate brand awareness, we launched Search Network, Display Network, and Video campaigns.
• To generate leads, we created retargeting Search Network campaigns.
• To fully utilize the budget, we bid on unique keywords that were likely to lead to conversions and focused on creating ads with high quality scores.
• Through weekly optimization and management, we were able to stay relevant and keep potential clients interested.

Our campaigns shattered industry standards! Our high quality scores and relevant ads led to amazing costs per conversion, CTRs, and conversion rates.

All in all:

• 1,562,578 unique individuals viewed our ads.
• We averaged a 14.61% conversion rate—which is more than double the industry standard of 7.19%.
• Our average CTR rate was 12.44%—which is nearly five times better than the industry standard of 2.65%.
• Our average cost per conversion was $24.47—which is $17.27 lower than the industry standard of $51.74.
• We generated 1,387 leads through AdWords alone, which was 69% of the client’s overall lead goal.