January 23, 2017

Snapchat Ad Dimensions, Formats, and Specifications

snapchat filters

[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text css_animation=”none” el_class=”black-text font-Regular”]

[/vc_column_text][vc_column_text css_animation=”none”]

Here are the specifications…

Assets Required for Snapchat Ads:

  • Maximum ad length: 10 seconds (4-7 seconds is recommended)
  • Maximum file size: 32 MB
  • Asset dimensions: 1080 x 1920 (image must use the entire canvas)
  • 150px margin on top and bottom, 64px margin on each side
  • Resolution: 9:16 aspect ratio
  • File type: .mp4 or .mov file
  • Video code: H.264 encoded
  • Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
  • Note: Ads served via Snapchat API. Contact us for more information.

[/vc_column_text][vc_single_image image=”760″ img_size=”full” alignment=”center” css_animation=”none”][vc_column_text css_animation=”none”]

Snapchat Ads Restrictions:

  • Snap Ads are not allowed to have borders of any kind
  • Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
  • CTAs involving sharing or screen shots are prohibited
  • Silent or still Snap Video Ads are restricted (i.e. must include sound)
  • Overly-complicated URLs are not allowed
  • Use of Snapchat branding is prohibited
  • Content must be approved for audience ages 13 and up
  • Snap Ad creative must vary if running multiple ads

 

Execution Timeline for Snap Ads:

  • For approved Snapchat advertisers, turnaround time from campaign inception to launch is 2-3 days

Contact us today to talk creative Snapchat Ad campaigns!

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_separator]

Author

Brandon Doyle

CEO + Founder


[/vc_column][/vc_row]

RELATED POSTS

The Complete Guide to Advertising with ChatGPT Ads: Strategy, Formats, Budgets, & More

February 19, 2026

Meta’s GEM: The Biggest Shift in Facebook & Instagram Advertising Since the Pixel

February 16, 2026

Why E-Commerce Brands That Aren’t Using AI Are Already Behind (2026)

February 4, 2026

Recent POSTS

chatgpt-ads-complete-guide

The Complete Guide to Advertising with ChatGPT Ads: Strategy, Formats, Budgets, & More

February 19, 2026

Meta GEM key takeaways

Meta’s GEM: The Biggest Shift in Facebook & Instagram Advertising Since the Pixel

February 16, 2026

ecommerce brand ai adoption

Why E-Commerce Brands That Aren’t Using AI Are Already Behind (2026)

February 4, 2026