CASE STUDY

Acorns

Would you download an app that automatically invests your spare change into the stock market, by rounding up every purchase you make on your card to the nearest dollar? Of course you would! These extra pennies are more than just cents, but they make a financial investment that makes sense.

Acorns and Wallaroo

Acorns came to us pre-launch for help in growing their business through social media. They wanted to get the word out about their new app which helped users invest their extra change in the stock market.

How did we get the word out about this app?

Facebook & Twitter advertising, content marketing, PR, and SEO. For this case study, we will focus on the social advertising aspect of our work.

Using Facebook and Twitter’s targeting capabilities we were able to target the exact audience we were looking for, and start a conversation about Acorns on social media

7-10%

Higher account balance for those who signed up through Facebook

#1

Finance app in the U.S. for nearly a week

What steps were taken?

We used the Business and Ad Manager features on Facebook to target the exact audience we were looking for. We did this through advertisements aimed at custom audiences, lookalike audiences, retargeting, and other advanced targeting campaigns. With these tools we were able to build up a social following and acquire users that soon became Acorns customers.

We knew Twitter would be a platform that worked well for Acorns because it allows businesses to help start the conversation about Acorns between Twitter users.

This Twitter campaign resulted in $4 cost per install at scale. All of our social campaigns for Acorns helped them become the #1 Financial app in the US for nearly a week (and stay in the top 5 for several months!).

What results have they seen?

The results were nuts (pun intended)!

Due to Acorns’ success, Facebook and Twitter did their OWN case studies on these campaigns to showcase the power of Social Advertising and our work for Acorns. Mashable even named Acorns the #1 App of The Year in 2014.

When it comes to marketing, you’d be nuts not to use social media. It just makes cents.