Ads
88K+
TikTok Followers
7.8X
Snapchat ROAS
852%
Ad Spend Increase
$1M+
Snapchat Direct Sales
The Challenge
What they were up against
Vessi had strong performance on Facebook and Instagram but needed to expand into new platforms like TikTok and Snapchat to reach new audiences and scale beyond existing channels.
Our Solution
What we built
Starting March 2020, Wallaroo built ad campaigns across Snapchat and TikTok with a content-first approach. The TikTok strategy followed their internal guidance: make TikToks, not ads. We created viral moments and scaled spend 852% while maintaining profitability.
The Results
What happened
Vessi saw 88K+ new TikTok followers, achieved a 7.8X return on Snapchat ad spend, and generated over $1M in direct sales from Snapchat alone. Roughly 25% of Q2-Q4 2020 revenue was tracked to organic efforts driven by paid amplification.
More Results
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