Snapchat Ad Dimensions, Formats, and Specifications | Wallaroo Media
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Here are the specifications…

Assets Required for Snapchat Ads:

  • Maximum ad length: 10 seconds (4-7 seconds is recommended)
  • Maximum file size: 32 MB
  • Asset dimensions: 1080 x 1920 (image must use the entire canvas)
  • 150px margin on top and bottom, 64px margin on each side
  • Resolution: 9:16 aspect ratio
  • File type: .mp4 or .mov file
  • Video code: H.264 encoded
  • Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
  • Note: Ads served via Snapchat API. Contact us for more information.

Snapchat Ads Restrictions:

  • Snap Ads are not allowed to have borders of any kind
  • Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
  • CTAs involving sharing or screen shots are prohibited
  • Silent or still Snap Video Ads are restricted (i.e. must include sound)
  • Overly-complicated URLs are not allowed
  • Use of Snapchat branding is prohibited
  • Content must be approved for audience ages 13 and up
  • Snap Ad creative must vary if running multiple ads


Execution Timeline for Snap Ads:

  • For approved Snapchat advertisers, turnaround time from campaign inception to launch is 2-3 days

Contact us today to talk creative Snapchat Ad campaigns!


Brandon Doyle

CEO + Founder