Here are the specifications…
Assets Required for Snapchat Ads:
- Maximum ad length: 10 seconds (4-7 seconds is recommended)
- Maximum file size: 32 MB
- Asset dimensions: 1080 x 1920 (image must use the entire canvas)
- 150px margin on top and bottom, 64px margin on each side
- Resolution: 9:16 aspect ratio
- File type: .mp4 or .mov file
- Video code: H.264 encoded
- Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
- Note: Ads served via Snapchat API. Contact us for more information.
Snapchat Ads Restrictions:
- Snap Ads are not allowed to have borders of any kind
- Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
- CTAs involving sharing or screen shots are prohibited
- Silent or still Snap Video Ads are restricted (i.e. must include sound)
- Overly-complicated URLs are not allowed
- Use of Snapchat branding is prohibited
- Content must be approved for audience ages 13 and up
- Snap Ad creative must vary if running multiple ads
Execution Timeline for Snap Ads:
- For approved Snapchat advertisers, turnaround time from campaign inception to launch is 2-3 days
Contact us today to talk creative Snapchat Ad campaigns!
