TikTok Statistics - Everything You Need to Know [Jan 2020 Update]

TikTok Statistics – Everything You Need to Know [Jan 2020 Update]

Last updated: January 7, 2020

TikTok Statistics – Updated January 2020

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 123 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be in TikTok right now. Need inspiration on launching your TikTok strategy? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available).

  1. Monthly Active Users – TikTok has about 800 million monthly active users. In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it’s increased to 800 million as of now.
  2. Total App Downloads – The TikTok app has been downloaded over 1.5 billion times worldwide, as reported by Sensor Tower 0n November 14, 2019. 466 million of those come from India, 173 million from China, and 123 million from the U.S.
  3. Monthly Active Users in the United States – In November 2018 TikTok reported that they had 20 million monthly active users in the United States. With the staggering growth that’s occurred since then, we estimate that the current number of monthly active TikTok users in the U.S. is about 60 million.
  4. Average Minutes Per User – TikTok users love the app. They spend an average of 52 minutes per day in the platform.
  5. Opens – A user opens the TikTok app 8 times per day.
  6. Creation – 83% of TikTok users have posted a video.
  7. U.S. Audience – As we mentioned, we estimate that TikTok has about 60 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
  8. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
  9. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
  10. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.
  11. $500 – the amount TikTok is reportedly paying influencers to join the app and start creating content. It’s working well though. The platform is growing like crazy.
  12. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).
  13. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.
  14. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).

Here’s a quick rundown of some marketing and advertising related statistics:

  1. Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)
  2. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)
  3. Advertising campaigns start at $500/day with no long-term commitment (contact us today if you want to launch a TikTok advertising campaign!)
  4. TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
  5. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)
  6. TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)
  7. Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)

Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here!

Author

Brandon Doyle

CEO + Founder