TikTok Statistics - Everything You Need to Know [Updated October 2019]

TikTok Statistics – Everything You Need to Know [Updated October 2019]

Last updated: October 2, 2019

TikTok Statistics – Updated October 2019

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 100 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 30, you should be in TikTok right now. Need inspiration on launching your TikTok strategy? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available).

  1. Monthly Active Users – TikTok has about 800 million monthly active users. In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it’s increased to 800 million as of now.
  2. Total App Downloads – The TikTok app has been downloaded over 1 billion times worldwide, as reported by Sensor Tower in February. But in Q1 TikTok added 188 million and in Q2 that number was 155 million. So we believe that the total number of TikTok app downloads (adding in a Q3 estimate of 140 million) is now around 1.5 billion worldwide (with a large portion of that being in Asia).
  3. Monthly Active Users in the United States – In November 2018 TikTok reported that they had 20 million monthly active users in the United States. With the staggering growth that’s occurred since then, we estimate that the current number of monthly active TikTok users in the U.S. is about 60 million.
  4. Average Minutes Per User – TikTok users love the app. They spend an average of 52 minutes per day in the platform.
  5. Opens – A user opens the TikTok app 8 times per day.
  6. Creation – 83% of TikTok users have posted a video.
  7. U.S. Audience – As we mentioned, we estimate that TikTok has about 60 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
  8. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
  9. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
  10. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

Here’s a quick rundown of some marketing and advertising related statistics:

  1. Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)
  2. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)
  3. Advertising campaigns start at $5,000/month with a three month commitment (TikTok, 2019)
  4. TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
  5. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)
  6. TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)
  7. Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)

Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here!

Author

Brandon Doyle

CEO + Founder