TikTok has over 1 billion users with roughly 70 million in the U.S. alone (for a full breakdown of TikTok statistics, click here). If your brand is on social, you’ve GOT to be on TikTok? Click here for amazing TikTok examples from brands.
At Wallaroo, we run TikTok strategy for a variety of clients. Before hiring us we always get asked, “How can my brand go viral on TikTok?” Through a combination of the work we’ve done, the results we’ve seen, and newly released information from TikTok themselves – we can tell you what you need to do to get more views on your videos, increase your follower count, and increase your revenue from the platform. Without further ado, here is the definitive breakdown for how the TikTok algorithm works.