Snapchat Statistics – Updated May 2024 | Wallaroo Media

Last updated: May 7, 2024

Snapchat Statistics

Snapchat is growing fast! Below are all the key statistics you need to know about the social platform.

  • Monthly active users: Over 820 Million (Pinterest has 450 Million for reference & TikTok has over 1 Billion users and Meta has 3.24 Billion across its products)
  • 160 Million monthly active users in North America
  • Daily active users: 422 Million according to their recent earnings report via CNBC
  • Daily active users in the US/Canada: Over 105 Million
  • 20 Million users are in the $100k-$250k household income bracket
  • Daily active users of Snap’s Augmented Reality features: 200 Million
  • Active users shopping with Augmented Reality: 100 Million
  • Monthly active users of Spotlight: 300 Million
  • Number of daily video views: Around 18 Billion
  • Number of daily Snaps created: Over 6 Billion
  • Average time spent per user each day on Snapchat: 21 minutes
  • Percentage of daily reach to 13-24 year olds in the U.S.: Over 90%
  • Percentage of daily reach to 13-34 year olds in the U.S.: Over 75% (78 million)
  • Amount of time users interact with Snap Ads: Over 30 seconds on average
  • Snap Map reaches 250 million monthly active users
  • Snap Games have been played by over 100 million users
  • Over 135 million people create Augmented Reality experiences with the Snap camera every day
  • 125 million people got their news from Snapchat over the last year
  • Over 60 Snapchat Shows have get at least 10 million viewers per month
  • Time spent watching Discover content has increased 35% year over year
  • 26% of consumers that have Snapchat installed log in every day







Snapchat Audience Exclusivity

This is an important concept to grasp – the audience exclusivity that Snapchat has is unique. Take a look at the graph below from a study by AppAnnie:

snapchat audience exclusivity

Image via AppAnnie


Facebook’s global reach, marketers should take notice that a significant number of Snapchat users are not using Facebook on a daily basis.

According to a study by eMarketer, Snapchat leads the way for teens ages 12-17 as well as the 18-24 bucket. Take a look at the data below:

snapchat most popular among teens

Image via eMarketer

We will continuously update this piece and add relevant information as we get it. Are you ready to start a Snapchat advertising campaignContact us today!

*All statistics are approximate.


Brandon Doyle

CEO + Founder