Reddit Has Over 430 Million Active Users Who LOVE The Platform – Here’s Why You Need to Be Actively Marketing There NOW
Last updated: February 22, 2024
Reddit just filed for an IPO, so we thought we’d update this post and explain why you should be utilizing the platform for content distribution, website traffic, social listening, and more.
So first, some statistics. Then below, a guide on how to market on Reddit…
Here are some Reddit statistics that may blow your mind: over 435 million unique visitors/month, 73 million daily active users, 18 billion pageviews/month, 1.61 billion unique visits last month, 16 minutes spent per site visit, 53% men, 47% women, and 87% under the age of 35. 400,000 hours of video is watch on their platform daily. And it’s about to become a full-fledged social network. Reddit also recently reported that the weekly average user number is 267 Million people and that they have over 100,000 communities (subreddits).
Another interesting stat: A September 2018 comScore report showed that 65 percent of Reddit users are not on Pinterest; 43 percent are not on Snapchat; 33 percent are not on Instagram; 28 percent are not on Twitter and 17 percent are not on Facebook.
UNIQLO – A large retail brand, received 5% of ALL THEIR TRAFFIC over the last 12 months from a SINGLE THREAD on the r/frugalmalefashion subreddit. Insane numbers. Reddit has real power, and it should not be neglected.
From its inception until now, Reddit has always been a place to share links, letting you browse them, up- or down-vote them, and discuss them. But Reddit recently made a HUGE announcement. They’re creating user profiles, reminiscent of Facebook and Twitter, that will allow users to share posts/links directly to their own profiles. Reddit also announced that you will now be able to follow the profiles of different users. These moves mark a pivot for Reddit from the “front page of the Internet” to a true social network (and one that is larger than Pinterest and almost as big as Twitter). They’ll be introducing chat rooms as well. Reddit also just raised $300M themselves and is revamping their ad product to be more effective and include more tracking/analytics features.
So, now more than ever, you need to be marketing and sharing content on Reddit. At Wallaroo Media, we do a lot of content creation and content marketing. We always try to share content that we create on relevant subreddits. We’ve had pieces of content get hundreds of thousands of visits from Reddit by sharing them at the right time and the right place. Reddit can drive real results and impactful revenue. But you really need to know the ins and outs of the platform, the users and their behavior, and how to share content without devaluing your brand or getting a backlash from power Redditors. This post will teach you how…