The 10-Step Guide to Marketing and Advertising on TikTok

TikTok is one of the most popular social media platforms in the world. It has over 1 billion active users and continues to grow rapidly. If you’re not using TikTok to market your business, you’re missing out. In this blog post, we will outline a 10-step guide for marketing and advertising on TikTok. We’ll show you why it’s important to use TikTok for marketing and how to build an audience on the platform. Let’s get started!

1. Set Your Goals – Before creating any content or starting a campaign, it’s important to set clear goals for what you want to achieve on TikTok. Do you want to increase brand awareness? Drive traffic to your website? Increase sales? Identify one or two main goals and keep them in mind as you plan your TikTok marketing strategy.

2. Understand the Platform – TikTok is unique in its content and audience, so it’s important to familiarize yourself with the platform before creating any content. Look at the type of content that performs well on TikTok, as well as what your target audience is likely consuming. This will help inform the type of content you create and the hashtags you use.

3. Create Engaging Content – TikTok is all about entertaining, creative content. Think outside the box (see examples from brands here) for your videos and make sure they are visually appealing, attention-grabbing, and relevant to your brand. Use popular sounds and trends but also try to stand out from the crowd with unique ideas.

4. Use Hashtags – Hashtags are important on TikTok for helping users discover your content. Research popular, relevant hashtags in your industry and add them to your videos to increase visibility. You can also create unique branded hashtags for campaigns and track their success.

5. Interact with Your Audience – Building a community is key on TikTok, so make sure to interact with your followers by responding to comments and following other users. Collaborate with influential creators in your industry and consider hosting giveaways or challenges to engage your audience even more.

6. Track Your Performance – Use TikTok’s analytics tools or third-party software to track the performance of your content. Keep an eye on metrics such as video views, engagement rates, and follower growth to optimize your strategy and see what’s working.

7. Utilize TikTok Ads – In addition to organic content, consider using TikTok’s paid advertising options to boost your reach and drive results. You can create ads in a variety of formats, such as TopView, Brand Takeovers, and In-Feed video ads. (CLICK HERE to see a case study TikTok wrote about our work with one of our clients).

8. Stay Up-to-Date with TikTok Trends – It’s important to stay on top of the latest trends and updates on TikTok. This will help inform your content strategy and ensure you’re using the platform in the most effective way possible. Follow TikTok’s brand account and industry experts on the platform to stay in the loop.

9. Experiment – Don’t be afraid to experiment with different types of content, hashtags, and campaigns. See what resonates with your audience and continually optimize based on your results.

10. Be Consistent – Consistency is key for success on any social media platform, and TikTok is no exception. Aim to post regularly and maintain a consistent brand image to grow your following and achieve your goals.

Following these steps will set you up for success with marketing and advertising on TikTok. So what are you waiting for? Start creating engaging content and building your TikTok presence today.