Facebook Tests New Shoppable Feed Ads; Also Announces New Ads in Video Content
Facebook started testing new product ads a couple weeks ago. These ads allow retailers and ecommerce shops to show off multi-product imagery within the Facebook news feed. This is the latest innovation to Facebook’s ad product, which remains the leader in the social advertising space. Facebook released Dynamic Product Ads a couple years ago, and this is the evolution of that.
The new Facebook Ad format lets advertisers use multi-product imagery alongside product-specific units in the same ad. Take a look at the image below to see how they look.
This new ad format seems to be a response to Google’s Shopping campaigns on Adwords, which debuted five years ago.
On Facebook, though, we can be much more interest- and behavior-based with the ad targeting. It will be interesting to see how these continue to evolve in the future, along with Facebook’s new Canvas ads.
We have tested these with a sampling of our clients, and the early results have been absolutely fantastic. Interested in getting a campaign going for your brand? Contact us today!
In other news, Facebook officially announced that “eligible publishers” can now make money from in-stream video ads on their own websites and apps through Audience Network. On Facebook itself, they are also beta testing “Ad Breaks” in Facebook Live video on a selection of profiles and pages.
Facebook continues to push video content, especially premium video, to compete with YouTube. This is a big step in that direction.
