Pinterest’s New Feature Is a Gamechanger
Last week Pinterest debuted a new feature to the Lens aspect of its app. The new feature identifies what’s inside an image in real time, tags the items accordingly, and allows users to search for those items on Pinterest. See it in action here:
Pinterest utilizes “Visual Guides” based on what it detects inside your live camera feed. Pinterest is trying to figure out what you are doing in the real world, and they are using augmented reality to enhance that experience. This is something that Snapchat has begun to experiment with as well. Which means Facebook is surely working on its version to be released soon. We expect Google is trying to keep up on their end too.
We expect Pinterest to soon roll out ads within Lens, and allow marketers/advertisers to engage with consumers around products they are looking at buying in real time. The ROI potential for those campaigns has potential to be extremely high.
Pinterest is also adding the ability to read QR codes — a feature available in Snapchat and Facebook. These updates from Pinterest (and Snapchat and Facebook) are them trying to further invade our everyday experiences in the real world and intertwine our use/dependance on these social apps. It will be interesting to see how these social media behemoths continue to evolve…