Below are some official numbers from different geofilter campaigns that have been done. Keep in mind a few things: a) If you do a filter in an area with a larger population, or where an event is going on, the views will be greater; b) The minimum area to cover is 200,000 square feet and the maximum is 5M square feet; c) The minimum cost for a geofilter is $5.
We have much more data than that, but that is just a sample to illustrate the variance that can occur with Snapchat geofilter CPMs. Now, here is some data for CPMs using influencer sponsorships through Snapchat:
As you can see, there is less variance when it comes to the CPM rates for influencers on Snapchat. The ROI is pretty fantastic here.
As we get more data, we will continue to update this piece! Need Snapchat geofilters or influencer sponsorship campaign? Contact ustoday!