Snap, Inc. Makes It Official – It’s Going Public
Snap filed its Form S-1 with the SEC today (available here), making their IPO official and imminent.
There were many interesting tidbits in the filing, with one of the big ones being this:
As they say, Snap is a camera company. They believe that reinventing the camera represents the greatest way to improve the way people live and communicate.
They also included a fun graph that chronicles Snapchat’s growth, their features, milestones, and more…
Some other key notes from the S-1:
- On average, 158 million people use Snapchat every day
- 2.5 billion Snaps are created every day
- Users spend 25-30 minutes per day in the app on average
- Snapchat advertising is doing incredible well – providing 6x and more ROI on ad spend
- Daily active users in the U.S. – 68 million
- Daily active users in Europe – 52 million
- Daily active users in rest of world – 39 million
- Average number of visits to the app per day – 18
Stay tuned for more to come. Please contact us with any questions.
