Snapchat is finally opening its advertising floodgates…
As Snap prepares to go public, it is ramping up its efforts to generate significant revenue. The largest step in this equation is opening up ads to all, and today they took a big step forward towards this.
The company announced that its ads API is officially beyond the beta stage. It had been in beta for ~4 months while doing pilot campaigns with brands like Nissan, Gatorade, and McDonald’s.
The creative and technical aspects of running Snapchat Ads campaigns are quite complicated still. Interested in getting started? Contact us today!
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