Snapchat Spectacles, New Ads, and Stats | Wallaroo Media

Snapchat Spectacles, Ads, & Stats

snapchat sunglasses









Snapchat is making waves on day one of Ad Week today. Here are the highlights:

1. Snapchat officially announced that it has over 150 Million active users. 60 Million of those are in the US and Canada. The average user spends 25-30 minutes per day on the app. Insane. 41% of millennials are on Snapchat, compared to only 6% of millennials that watch TV. Want to learn more about why advertising on Snapchat is better than TV?  (Although it’s a no brainer at this point)

2. Snapchat introduced some new ad formats today. Kerry Flynn from Mashable has a great writeup on those here. Need a further breakdown of Snapchat advertising costs? Click here.

3. The biggest news from Snapchat was their Friday evening announcement of “Spectacles“, and Snap Inc. as a camera company. They’re positioning the glasses as “toys”. They’ll debut at $130 this fall. Watch the video here:

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Brandon Doyle

CEO + Founder