Last updated: June 15, 2021
Why Snapchat Must be a Part of Your 2021 Marketing & Advertising Plans
Snapchat, the long-maligned and ignored social messaging and entertainment app, is here to stay.
Snap continues to build their audience! As of February, they have over 400 million monthly active users and over 100 million daily active users in the US/Canada alone.
The Discover section in the app is filled with compelling content that most of the 13-34 year olds watch every single day.
80% of Snapchatters are over the age of 18.
The average Snapchat user spends over 30 minutes per day in the app.
Snap Map and Snap Games are used by hundreds of millions of people.
Augmented reality experiences in the app are skyrocketing.
Snap said they expect 50%+ yearly growth, indefinitely.
So why are you sleeping on this platform? Is it too complicated for you? Perhaps you weren’t aware of the data above? Get acquainted, because Snap is here to stay and it’s getting better…
Snap is Doubling Down on eCommerce
Snap just acquired Fit Analytics, a startup based that has built technology to help shoppers find the best fitting apparel and footwear from online retailers. Their tech also offers a set of personalization tools and other analytics to help retailers figure out how to increase their revenue. Some of Fit Analytics’ clients include North Face, Asos, Calvin Klein, Patagonia, Puma, and 18,000 retailers more.
Here’s what Fit Analytics ‘ CEO Sebastian Schulze had to say about the new partnership:
“If you are a Fit Analytics partner, this is only the beginning. By leveraging Snap’s scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers. Our main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging our technology and expertise. Our teams will be jointly executing on next-gen shopping, fashion and style offerings.”
Fit Analytics’ technology lets people input their own measurements into a tool that uses machine learning to match those dimensions up to the clothes or shoes to find the perfect fit. They also have the ability to match clothing using images that customers upload themselves. This seems to be an ideal match with Snap considering Snap’s focus on the camera, visual experience, and augmented reality. Very excited to see this get integrated.
Snap Continues to Build Out Partnerships
Snapchat has made it a priority to build out its partnerships with big brands, entertainment networks, and sports leagues. One of their stronger partnerships is with the NBA. Take a look at the images below.
By creating native, fun in-app experiences, Snap can help the NBA increase their brand affinity (and revenue) by engaging with its fans where they spend their time. Snapchat reaches 90% of Gen Z in the U.S. Gen Z also happens to be a major consumer and focus of the NBA.
Snap has done this with numerous brands. These types of experiences aren’t currently being created anywhere else. Snap is ahead of the game. They also continue to create new shows, recently announcing programming with Megan Thee Stallion and the D’Amelio family.
Snapchat and Augmented Reality
Snapchat continues to build out its augmented reality capabilities. Its Maps feature is used by over 100 million people. In the image below (courtesy of dot.la), you can see how users are able to browse maps, see AR in-app, and find places to shop at right away.
Snap is betting that local shops, restaurants, boutiques, and all other types of small businesses across the world will purchase ads to drive traffic to their physical locations and online stores. Snap continues to integrate eCommerce into the platform.
Snapchat and Samsung Deal
Snapchat and Samsung just struck a deal that will make the Snapchat camera and Snapchat filters the default in three new Samsung phones. Samsung is the world’s second largest phone manufacturer (after Apple), so this is big news.
Snapchat Spectacles Are Back
Spectacles are back, and better than ever. The first version a few years ago was perhaps a bit too early. The new glasses look great, and the AR capabilities are amazing.
All this is to say, Snapchat is making moves and you need to integrate into your marketing and advertising strategy. The users are there, the engagement is there, the platform is evolving, and the competition is low. Now is the time!
If you’re interested in getting started on Snapchat, we’d love to chat! Fill out the form below or contact us today!