Last updated: January 12, 2023
Unlocking the Potential of Vertical Video
As a marketer, you know that your brand needs to stay ahead of the curve in order to remain successful. One key trend emerging for 2023 is the rise of vertical video – a format that can unlock greater potential than ever before for brands looking to engage with users and get their message across. In this blog post, we’ll explore why vertical video is significantly more important than ever before in 2023 and the power it holds for helping brands achieve success in the coming year.
Why vertical video is the latest trend in digital marketing
Vertical video has become the latest trend in digital marketing due to its ability to capture the attention of audiences on mobile. With more and more people using their phones to consume content, the use of vertical video has increased significantly. This type of video allows marketers to quickly create a visually-engaging experience for viewers by utilizing the smaller screen space effectively. The vertical orientation works especially well for mobile devices because it does not require the user to rotate their phone or expand the video window size.
It’s no secret that specific platforms focusing on this content format are skyrocketing in users and usage. TikTok has over 1 Billion monthly active users – with around 140 million in the United States alone.
YouTube Shorts usage is growing at warp speed as well. Instagram Reels is even changing their algorithm by which they rank content to mirror that of TikTok, to increase engagement there.
Vertical videos are also much easier to make than horizontal videos, requiring fewer resources and less editing time. This makes them perfect for businesses that do not have much experience with creating video content. Furthermore, they can be uploaded directly onto social media platforms without any editing needed — making them one of the most cost-effective strategies when it comes to digital marketing. Additionally, they lend themselves well to storytelling due to their unique format; they allow brands to communicate their message quickly and effectively while providing an immersive viewing experience for users.
Overall, vertical videos offer a great opportunity for businesses looking to increase their reach on mobile devices. They provide a cost-effective way of creating engaging content while taking full advantage of the small screen size that is characteristic of smartphones and tablets. With its ability to capture a viewer’s attention quickly and easily, vertical video is sure to remain at the forefront of digital marketing strategies in 2021 and beyond!
The Benefits of Vertical Video for Brands in 2023
One of the primary benefits of vertical video is that it makes content more accessible to viewers. Since most people now watch videos on their phones, vertical video offers a far better viewing experience than traditional horizontal videos do. With its vertically oriented format, vertical video can be seen without having to rotate or zoom in on the device screen. This means that viewers are more likely to take in the content and engage with it fully without having to constantly adjust their device orientation.
Another benefit of vertical videos is that they enable brands to capture higher levels of engagement from their target audiences. This is due, in part, to the fact that there are fewer distractions when watching content in this format—viewers are less likely to flip away or leave mid-video since it takes up more real estate on their phone screens. Additionally, because these types of videos are designed specifically for mobile devices and social media platforms like Snapchat and Instagram Stories, they tend to be shorter than traditional long-form videos—making them easier for consumers to digest quickly and share with others.
Finally, thanks to advances in AI and machine learning technologies over the past few years, brands can now use intelligent algorithms to customize vertical video content for specific segments within their target audience. With AI tools like automatic segmentation and personalization capabilities at their disposal, brands can create tailored experiences for different groups based on demographic data like age group and location—allowing them to deliver highly targeted messages that are sure to resonate with each individual viewer.
How to Leverage Your Brand’s Assets with Vertical Video
First and foremost, one of the main benefits of vertical videos is that they take up less space on the user’s device than traditional horizontal videos. This makes them more accessible to people with smaller screens or slower internet speeds. Additionally, since vertical videos occupy a larger portion of the screen than horizontal videos do, viewers are more likely to pay attention to it for longer periods of time. This means better engagement with your content overall.
When creating vertical video content, it’s important to make sure you provide valuable information that will benefit your viewers in some way. For example, you could use it as an opportunity to show off new features or products in an engaging way or explain why they’re unique compared to competitors. You should also consider providing behind-the-scenes looks at what goes into creating your product or service so that customers can get a better understanding of how it works.
In addition to creating quality content for viewers, you should also optimize for different platforms by using multiple aspect ratios and resolutions so that your videos look great no matter where they’re watched. Finally, aim for shorter run times for vertical videos since shorter clips tend to get more views due to their accessibility and convenience factor – plus, if viewers like what they see, they can always watch additional related videos from there if desired!
By leveraging your brand’s assets through vertical video content, you’ll be able maximize user engagement while helping users learn more about what makes your company unique at the same time – all while saving precious time and resources along the way! Want some inspiration on brands already doing a great job? Click here to see a list of 25+ companies effectively utilizing this strategy.
How to Create Engaging Content with Vertical Video
When developing vertical videos, it’s important to keep in mind how your audience will be viewing them. Mobile users will likely view your content in full screen mode so its important to plan for this when shooting your footage. Make sure your subject matter fills the entire frame by either zooming in or using movements like panning and tracking shots to capture more of the scene. Additionally, since most people will be watching on their phones, it’s important to use lighting that looks good on mobile screens and make sure that sound is audible without being too loud or distorted.
When it comes to storytelling with vertical video, there are so many options available depending on the type of content you want to create. You can use this format to deliver quick messages or tell complex stories over time through a series of episodes. Vertical video also works great for interviews as well as product demonstrations or reviews which can show off products in action rather than static shots of them. You might even decide to mix up different types of footage such as clips from live events, animations, and stock footage with interviews and narration telling the story along the way. The possibilities truly are endless!
In order for your vertical video content to stand out from the rest, consider adding unique touches like creative transitions between scenes or fun graphics at the beginning or end of each clip. This will help draw viewers attention for longer periods of time as well as giving them a sense that you really put effort into making something special just for them. Above all else though just remember to have fun with this format – if you enjoy creating videos then chances are others will enjoy watching them too!
Making the Most of Vertical Video in 2023
Vertical video has become increasingly popular in recent years, and it’s no surprise that its use is only going to keep growing. With the rise in mobile devices and the continued trend of watching videos on small screens, vertical video offers a unique solution for creating content that is both engaging and easily viewable. In 2023, we will likely see even more companies embracing this medium as a way to reach their audiences.
The primary benefit of vertical video is that it allows for an immersive experience which can be achieved with fewer distractions than traditional horizontal videos. Vertical videos don’t require viewers to constantly turn their heads or tilt their device in order to watch the entire clip. This means viewers can focus on the content instead of worrying about how they’re watching it. Additionally, viewers won’t be distracted by elements appearing off-screen as often happens with traditional horizontal videos.
Furthermore, because vertical videos are designed for smaller screens, they are typically shorter and simpler than horizontal ones, making them ideal for quick snippets of information or promotional messages. They also help to create a more intimate connection between creator and viewer as they fill the whole screen without taking up extra space; this helps viewers feel connected to what’s being shared in a way that cannot be achieved with horizontal video formats.
Companies should take advantage of vertical video in 2023 by creating impactful videos that capture attention quickly and keep viewers engaged until the end. As technology continues to evolve, so too will opportunities for vertical video creation; now is the time to get ahead of the game and start experimenting with this medium sooner rather than later!
As vertical video becomes more popular, it’s important for brands to understand how to use this format to their advantage. Vertical videos offer a number of benefits for brands, including increased engagement, a more intimate connection with viewers, and the ability to better showcase products and services. When creating vertical videos, it’s important to keep the viewer in mind and create content that is engaging and relevant. By leveraging the power of vertical video, brands can stay ahead of the curve and improve their digital marketing campaigns in 2023.
If you’d like to schedule a free strategy call where I personally consult you on how you can build your brand using vertical video, please don’t hesitate to reach out! My direct email is brandon AT wallaroomedia DOT com. I am very passionate about the future of this space and would love to chat. You can also contact us through a form by clicking here!