38% of commercial airtime during the 2013 Super Bowl (UPDATE 7/18/2018: 30% in 2017) employed the use of hashtags. While these were presumably aimed at Twitter, we think that hashtags will soon cover all social media platforms and will play a crucial role in any company’s overall marketing strategy.
Major social networks that support hashtags include Twitter (~550 million users), Google+ (~500 million users), Instagram (~100 million users), Facebook (~1 billion users), Pinterest (~50 million users), and Tumblr (~80 million blogs). It is obviously crucial for any company to be active and engaging on all these networks because if you aren’t, your competitors will be.
The top 3 platforms people are regularly using hashtags on are:
- Twitter: Hashtags are used to start global conversations and encourage others to participate.
- Instagram: Hashtags are used to categorize visual content. Users can explore and find similar content to that they already enjoy as well as find new people and companies to follow.
- Facebook: Hashtags are used for discovering similar content. A company can be easily discovered on Facebook by “accident” when implementing popular hashtags into posts.]