Facebook/Instagram Make Big Changes (and What Those Mean for Marketers)
Facebook made three important announcements today…
- The Facebook AR Studio is now open to all
Facebook now has over 2,000 creators using AR Studio. They are using the platform to build fun, animated frames, masks, and interactive augmented reality experiences.
As of today, the AR Studio creative tools are open to everyone. In the next week or so, Facebook will also enable ‘world effect technology’ within AR Studio. Creators will soon be able to develop 3D digital objects for people to place onto surfaces and interact with in their physical space. This tech is akin to what Snapchat has been doing for quite a while now.
2. Hashtag followings on Instagram
Today Instagram introduced the ability to follow hashtags in the app. Below is a statement from the announcement:
“Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about. Every day, millions of people share photos and videos and tag them with relevant hashtags. #onthetable, #slime and #floralnails are just a few examples of hashtags that represent the many interests and passions of our community. To make these posts even more discoverable, we’re introducing hashtags you can follow.
Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.”
To us, this is big news for Instagram. Incorporating hashtags has been crucial aspect of marketing strategy. They’ve been very effective for organically growing your following. With this new feature, that strategy can be accelerated if done correctly.
From an advertising perspective, expect to see ads in these hashtag sections by the end of 2018.
3. Update to the Facebook Newsfeed algorithm
According to Mashable, it was confirmed that Facebook quietly killed an old feature that gave users the choice to somewhat control the order of posts in the Newsfeed. News Ticker, the official feature introduced alongside Facebook’s algorithmic feed years ago, is no more. Get the full breakdown of Facebook’s latest Newsfeed algorithm changes here.